Saturday, November 30, 2019
Kyle Swanson Essays - English-language Films,
Kyle Swanson English 99 1/1/99 New York I know of a interesting place where people flock to in hope of success. I on the other hand have been to this place twice as a tourist. People call it the big apple or the city that never sleeps. It's home to Wall Street and the world champion Yankee's. This place is called New York. I go to New York annually to see Jake a friend of mine who lives there. He is my best friend and went into the Air Force two years ago and ended up in New York. It's hard to raise enough money to get to New York and still have enough money to go to school, but I manage. New York is strange, peculiar, and mysterious all in one. If you drive a vehicle in New York you better be ready to spend some money. To cross just one of the many bridges you must pay a toll of about six dollars. To park your car anywhere in downtown New York for a day, it'll cost you around twenty two bucks on the average. Also, just driving downtown can be hazardous for you and your car. It's scary to see taxi cabs with grill bars all the way around the vehicle, and to see paint spots on it and dents where they have hit some one. The neat thing about driving in New York is that when you honk your cars horn everybody does the same with theirs. It makes a car symphony played through out the streets. A good place to go to see what New York is really like is Central Park. It's so fascinating to watch what people do to make a buck. I saw a performance where two guys where performing a mime act for money. At the end of their routine people threw them money, and then they moved to another location in the park and did the same routine for a different crowd. People where carrying around briefcases full of fake fossil watches trying to sucker people into buying them. Another person was trying to sell stolen cell phones to people who didn't know any better. Basically these people were trying to make it in New York the wrong way. Jake and I visited the Sears Towers, and it's amazing how tall they are. From the bottom looking up it looks as if the skyscrapers are rocking from side to side. Looking from the top at the small world below was something else! I thought New York was big, but from up there it looked so small. I was planning on seeing the Statue of Liberty, but we missed the boat that would have taken us there. I recommend that if you ever visited New York find out when the boat launches are to the Statue. I plan on seeing it next year.
Tuesday, November 26, 2019
Public Relations Essay Example
Public Relations Essay Example Public Relations Essay Public Relations Essay Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option, elaborated with reference to the job profile, personality traits required, the courses and training involved, premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. PROs ensures internal cohesion in the company by maintaining a clear communications network between the management and employees. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. Public relations as a separate career option has came into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. Public image is important to all organisations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organisation. In terms of career opportunities, Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc. Personality Traits | | | | | One must have excellent communication skills, both spoken and written so has to express thoughts clearly and simply. An effective personality and the ability to get along with a wide range of people both inside and outside an organisation is necessary. Must be polite always as he has to work under pressure or provocation. An organising ability is required too, as one may have to organise press conferences, lectures, exhibitions and events. Must have self-confidence and farsightedness. He must be able to understand human psychology and take decisions apt to the situation. Analytical skills are required to interpret research information and plan activity. Personal factor 1. The PR personnel must have an analytical mind, farsightedness and the ability to handle crises. The job demands an alert mind for planning, defence and guarding the image of the firm, person or product. . A good command over language is required for preparing news releases, leaflets, reports, articles and effective oral communication skills to make press briefings, hold meetings, conferences and presentations. 3. Good organisational skills and the ability to handle a number of tasks simultaneously. Ability to appreciate suggestions from others is essential for effective functioning. 4. Resilience, a good sense of humour, patience and diplomacy are assets for PR professionals Courses/Training | | | | | Bachelors degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field. There are diploma as well as post graduate diploma courses in Public relations. Duration of most the courses is of one year. Apart from this there are also short term certificate courses. Most training programmes in Advertising also includes public relations. Some institutes have entrance exams while others prefer admission on merit basis. These courses mainly cover areas like public relations principles and techniques, public relations management and administration, including organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related items, visual communications, including desktop publishing and computer graphics, and research, emphasizing social science research and survey design and implementation. Public Relations courses 1. Course In Advertising Public Relations 2. Course In Basic Public Relations 3. Course In Basic Image Management 4. Degree Course In Public Relations 5. Diploma In Public Relations 6. Diploma In Communication, Journalism and Public Relations 7. Masters Degree In Journalism And Public Relations 8. Post Graduate Diploma In Journalism, Public Relations And Advertising 9. Post Graduate Diploma In Public Relations 10. Post Graduate Diploma In Public Relations And Advertising 11. Programme In Image Management |Placements And Prospects | | | | | Placements: Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. Nowadays they can find work even with individuals like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can do the work for them so as to have a image in front of general public. Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. One can start with a salary of Rs 3,000 to Rs 6,000 a month, depending on the kind of organisation that one joins. Prospects: Public relations officers have to work within and outside the organisation. Within the concern they have to conduct management-employee meets, to inform organisations policies, activities and accomplishments. Outside he has to liaison with government departments, trade unions, press etc whose cooperation is required for the smooth functioning, and also have to manage complaints from the consumers, organise events like fairs, exhibitions etc. The work involves keeping management aware of public attitudes and concerns of the many groups and organizations with which they must deal. In addition, public relations departments employ public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries. Another important area of work in this field is to create public identity or an image for public figures like political parties, models and film stars. It include advising them on every aspect of personality, including dress code, behavior, statement given in press, public appearances etc. Lobbying, a new field in this career, involves bringing about the passage of laws favorable to the special interest group they represent like a company, industries, government etc. It is a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. This is an interesting area of work in public relation. Career Guidance Public Relations Courtesy: [pic] www. indicareer. com
Friday, November 22, 2019
How to Use the Particles O and No in Japanese
How to Use the Particles O and No in Japanese A particle is a word that shows the relationship of a word, a phrase, or a clause, to the rest of the sentence. The Japanese particles o and no are commonly used and have many functions depending on how it is used it a sentence. Read on for an explanation of these different usages. The Particle "O" The particle o is always written as ã‚’ not ã Å . "O": Direct Object Marker When o is placed after a noun, that indicates that the noun is the direct object. Below are a sentence examples of the o particle being used as a direct object marker. Kinou eiga o mimashita. æ˜ ¨Ã¦â€" ¥Ã¦Ëœ 熻ã‚’è ¦â€¹Ã£ ¾Ã£ â€"㠟。- I watched the movie yesterday.Kutsu o kaimashita. é ´Ã£â€šâ€™Ã¨ ² ·Ã£ „㠾ã â€"㠟。- I bought shoes.Chichi wa maiasa Koohii o nomimasu. çˆ ¶Ã£ ¯Ã¦ ¯Å½Ã¦Å" ã‚ ³Ã£Æ' ¼Ã£Æ'’ãÆ' ¼Ã£â€šâ€™Ã© £ ²Ã£ ¿Ã£ ¾Ã£ ™ã€‚- My father has coffee every morning. While o marks the direct object, some English verbs used in Japanese take the particle ga instead of o. There are not many of these verbs, but here are some examples. hoshii æ ¬ ²Ã£ â€"ã „ - to wantsuki Ã¥ ¥ ½Ã£ - to likekirai Ã¥ «Å'ã „ - to dislikekikoeru è žã “ã ˆã‚‹ - to be able to hearmieru è ¦â€¹Ã£ ˆã‚‹ - to be able to seewakaru 分ã ‹ã‚‹ - to understand "O": Route of Motion Verbs such as walk, run, pass, turn, drive and go through using the particle o to indicate the route that the movement follows. Here are sentence examples of o used to indicate the route of motion. Basu wa toshokan no mae o toorimasu. ãÆ' ã‚ ¹Ã£ ¯Ã¥â€º ³Ã¦â€º ¸Ã© ¤ ¨Ã£ ®Ã¥â€° を通り㠾㠙。- The bus passes in front of the library.Tsugi no kado o magatte kudasai. æ ¬ ¡Ã£ ®Ã¨ §â€™Ã£â€šâ€™Ã¦â€º ²Ã£ Å'㠣㠦ã ã ã •ã „。- Please turn the next corner.Dono michi o tootte kuukou ni ikimasu ka. 㠩㠮é “を通㠣㠦ç © ºÃ¦ ¸ ¯Ã£ «Ã¨ ¡Å'ã 㠾㠙㠋。- Which road do you take to get to the airport? "O": Point of Departure Verbs such as to leave, come out, or get off take the particle o to mark the place from which one gets off or leaves. The following are sample sentences of the o particle used to indicate a point of departure. Hachi-ji ni ie o demasu. å… «Ã¦â„¢â€šÃ£ «Ã¥ ® ¶Ã£â€šâ€™Ã¥â€¡ ºÃ£ ¾Ã£ ™ã€‚- I leave home at eight oclock.Kyonen koukou o sotsugyou shimashita. åŽ »Ã¥ ¹ ´Ã© «ËœÃ¦ ¡Ã£â€šâ€™Ã¥ ’æ ¥ ã â€"㠾ã â€"㠟。- I graduated from high school last year.Asu Tokyo o tatte pari ni ikimasu. 明æâ€" ¥Ã¦ ±Ã¤ º ¬Ã£â€šâ€™Ã§â„¢ ºÃ£ £Ã£ ¦Ã£Æ'‘ãÆ' ªÃ£ «Ã¨ ¡Å'ã 㠾㠙。 - I’m leaving Tokyo for Paris tomorrow. "O": Specific Occupation or Position In this case, the particle o indicates a specific occupation or position, which is usually followed by ~shiteiru or ~shiteimasu. See the following sentences for examples. Tomoko no otousan wa bengoshi o shiteiru. æ™ ºÃ¥ 㠮ã Šçˆ ¶Ã£ •ã‚“㠯å ¼ è ·Ã¥ £ «Ã£â€šâ€™Ã£ â€"㠦ã „る。 - Tomokos father is a lawyer.Watashi no ane wa kangofu o shiteimasu. ç § 㠮å §â€°Ã£ ¯Ã§Å"‹è ·Ã¥ © ¦Ã£â€šâ€™Ã£ â€"㠦ã „㠾㠙。 - My sister is a nurse. The Particle "No" The particle no is written out as 㠮. "No": Possessive Marker No indicates ownership or attribution. It is similar to the English apostrophe s (s). These sample sentences show how the no particle is used as a possessive marker. Kore wa watashi no hon desu. ã “ã‚Å'㠯ç § 㠮æÅ" ¬Ã£ §Ã£ ™ã€‚- This is my book.Watashi no ane wa Tokyo ni sunde imasu. ç § 㠮å §â€°Ã£ ¯Ã¦ ±Ã¤ º ¬Ã£ «Ã¤ ½ ん㠧ã „㠾㠙。- My sister lives in Tokyo.Watashi no kaban no nakani kagi ga arimasu. ç § 㠮㠋㠰ん㠮ä ¸ 㠫é µÃ£ Å'㠂り㠾㠙。- There is a key in my bag. Note that the final noun can be omitted if it is clear to both speaker and listener. For example: Are wa watashi no (kuruma) desu. ã ‚ã‚Å'㠯ç § ã ®(è »Å )㠧㠙。- That is mine (my car). "No": Indicating Position or Location To indicate the relative location of the first noun in a sentence, the no particle is used. Take these phrases for instance: tsukue no ue æÅ" ºÃ£ ®Ã¤ ¸Å - on the deskisu no shita 㠄㠙㠮ä ¸â€¹ - under the chairgakkou o tonari Ã¥ ¦Ã¦ ¡Ã£ ®Ã©Å¡ £ - next to the schoolkouen no mae - å… ¬Ã¥Å"’㠮å‰ - in front of the parkwatashi no ushiro ç § 㠮å ¾Å'ã‚ - behind me "No": Noun Modification The noun before no modifies the noun after no. This usage is similar to the possessive, but it is seen more with compound nouns or noun phrases. The following sentences show how the no particle can be used to modify a noun. Nihongo no jugyou wa tanoshii desu. æâ€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£ ®Ã¦Å½Ë†Ã¦ ¥ 㠯æ ¥ ½Ã£ â€"㠄㠧㠙。- The Japanese class is interesting.Bijutsu no hon o sagashite imasu. ç ¾Å½Ã¨ ¡â€œÃ£ ®Ã¦Å" ¬Ã£â€šâ€™Ã¦Å½ ¢Ã£ â€"㠦ã „㠾㠙。- I am looking for a book on fine arts. No as a noun modifier can be used many times in one sentence. In this usage, the order of nouns in Japanese is the reverse of English. The normal Japanese order is from large to small, or general to specific. Osaka daigaku no nihongo no sensei Ã¥ ¤ §Ã©Ëœ ªÃ¥ ¤ §Ã¥ ¦Ã£ ®Ã¦â€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£ ®Ã¥â€¦Ë†Ã§â€Å¸ - a teacher of Japanese at Osaka universityyooroppa no kuni no namae ãÆ' ¨Ã£Æ' ¼Ã£Æ' ãÆ'Æ'ãÆ'‘㠮å› ½Ã£ ®Ã¥ å‰ - the names of the countries in Europe "No": Apposition The no particle can also show that the first noun is in apposition to the second noun. For instance: Tomodachi no Keiko-san desu. Ã¥ ‹é â€Ã£ ®Ã¦ µÃ¥ 㠕ん㠧㠙。- This is my friend, Keiko.Bengoshi no Tanaka-san wa itsumo isogashisou da. Ã¥ ¼ è ·Ã¥ £ «Ã£ ®Ã§â€ °Ã¤ ¸ 㠕ん㠯ã „㠤ã‚‚å ¿â„¢Ã£ â€"ã ã †ã 。 - The lawyer, Mr. Tanaka seems to be busy all the time.Ano hachijussai no obaasan wa ki ga wakai. 㠂㠮å… «Ã¥ æ ³Ã£ ®Ã£ Šã °Ã£ ‚㠕ん㠯æ °â€"ã Å'è‹ ¥Ã£ „。 - That eighty-year-old woman has a youthful spirit. "No": Sentence Ending Particle No is also used at the end of a sentence. Read up on ​sentence ending particles to learn about the usage.
Wednesday, November 20, 2019
Terrorism Essay Example | Topics and Well Written Essays - 250 words - 10
Terrorism - Essay Example They therefore result to terrorism as a fight back mechanism and to destabilize the government. Some also want to loot the national resources and this cannot be done in a stable country. They therefore strike then when the chaos ensue they loot and defraud the government. Yungher identifies a number of goals that terrorists want to achieve with their activities. They include political motives. Since a certain group is not satisfied with the government that is ruling they result to terrorism to destabilize it. Economic reasons. This is evident mainly in the ocean where ships are taken and a ransom required to flee them. This has been one of the major ways of getting an income from the terrorists. Another goal is to intimidate a certain group of people. This is done in regions where they want to dominate. Religious terrorism is also common and religious intolerance has facilitated the rise in terrorist activities across the world. The major component is fear. A certain group feels insecure that they result to terrorism to feel secure. The other one is violence. After being attacked, certain people result to terrorism as the way of fighting back. Violence is a major component of terrorism and many terror attacks are depicted by the violence involved. Religion. Religion has played a key role in shaping terrorism. Religious intolerance has been seen as a major reason in boosting terror activities. Civilian targets. Many terrorists will attack the civilians as a way o passing their message. A good example is the September 2001 attack in the US. Terrorists use the social media to execute their terror activities. From my opinion, the social media is a good choice due to the large number of people that they are able to reach. The anonymity that is guaranteed by the social media is also needed. Propaganda has been used as a tool for long in various mischiefs and so many terrorists use it to intimidate their target. They therefore use it to claim
Tuesday, November 19, 2019
Book review <screwtape letter> Essay Example | Topics and Well Written Essays - 250 words
Book review - Essay Example The letters focus on the various ways that a newly converted Christian branded "Patient" can be tempted. The objective of these letters is to teach Wormood how to secure "Patients" eternal condemnation. C.S. Lewis, the author, tries to explain the spiritual struggles faced by a Christians in their efforts to overcome the forces of sin. The author refers to God as the ‘enemy’ and refers to Satan, as ‘father’ in some parts of the book. This adds a nice twist to the book from a literacy point of view and it brings out undisputable creativity but as a Christian, this is uncomfortable and to some extent unacceptable. Nonetheless, the book inspires the readers to think deeply about God’s character, something that is often overlooked. The book also brings to life the reality of heaven and hell. The book urges Christians to be on the lookout as the devil is always hunting for "recruits" to help him accomplish his mission of pulling people from God. Lastly, the book reminds us that God is very loving and merciful thus he will always guard those who remain faithful to him. However as much as God is keen to draw humankind to him, the book reminds us that unless we choose to follow him, we will not be among those who will go to heaven. This piece call upon everyone to chose between the path to heaven and the one that leads to hell, but also gives the reader an idea of the consequences for each decision. This book is ideal for anyone who is interested in learning more about leading a Christian life. It helps one view temptation from a different perspective hence making it easier to avoid falling into the trap. Unlike so many other Christian books that are informative but plain, The Screwtape Letters is an interesting and highly enlightening
Saturday, November 16, 2019
Business Model of Nike Essay Example for Free
Business Model of Nike Essay Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knights automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, I told Tom Brokaw that I was the first. I dont care what all the billionaires say. Bill Bower man ma de the first pair of shoes for me. People dont believe me. In fact, I didnt like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make them from the waffle iron, and they were mine. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology Air, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nikes primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nikes first Just Do It advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to Lets do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building Wo rld Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike Air Jordan 20 generations. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Incs quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organizations own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athletes foot wear and other sports items. As we know every organization has its R D department .The R D department of Nike is playing a vital role because of its innovations in foot wear how the consumers can feel comfort by wearing their shoes and the quality thats the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they dont make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own RD center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Woods a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance, product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an RD unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.†The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like Niketown so that it can sell there. Its famous Swoosh is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own retailer in Nike To wn. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nikes market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nikes suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nikes hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla†marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.
Thursday, November 14, 2019
Claire Morgan :: English Literature
‘The Signalman’ and ‘The Black Cat’ Mystery Stories. In my opinion the most important thing to make a good mystery story is suspense. The writer should have the reader wanting to read on and asking questions right from the start. The description of the setting and characters are vital to the mystery. It gives the reader the emotions to really understand the atmosphere of the story. I don’t think the atmosphere needs to be really obscured but some bizarre features are needed to get an eerie and suspicious feeling. A twist in the end throws the reader’s prediction off course, and brings the mystery together. The clues should be laid out subtlety in the story so at the end the reader can see what they missed as they were reading. If questions are left unanswered at the end of the story it keeps the readers thinking so they can imagine what happens. A death makes the story more tragic and far fetched yet realistic making the person wearier of what is going on. Being written in the first person makes the story feel more personal and emotional so the reader feels like they are actually in the story. Dialogue also adds to this affect. Having the words of a person gives you a better idea of their personality. I have recently studied ‘The Signalman’ written by Charles Dickens and ‘The Black Cat’ by William Wintel. They were both written in the 19th century. ‘The Signalman’ is a mystery story about a man getting involved with a signalman. As he first calls down to the signalman, he becomes part of the nightmare. The writer plays the part of the detective as the story is written in the first person. He starts off as just a passer by, but notices the strange, lonely man. He decides to go down and speak with the signalman when he realises he will be here again. He soon becomes very involved with the problems of the signalman. After the man told the narrator about his sightings the narrator tries to find explanations of the delusions. However the next evening he returns to find out that he was wrong. At first, he thinks he is seeing the exact same ghost that the signalman claimed to have seen, but he soon realised that this was not. When he reached the bottom of the cutting he was confronted by the dead body of the signalman. As he watched while the evidence of the accident was gathered the words of the driver echoed through his head. He had heard these words before. The signalman had told him them the previous
Monday, November 11, 2019
Eternal Sunshine of the Spotless Mind
Throughout the many genres of filming, D. W Griffiths’ (David Llewelyn Wark) film, Intolerance (1916) encouraged the beginning of a unique genre of filming; Art House. Art house film’s individuality of filming is targeted at a smaller market audience. Unlike Hollywood cinema, Art house uses a unique strategy of capturing the audience by crossing boundaries and making the basis of the storylines harder to predict, leaving the audience puzzled throughout, and usually after the film has ended.The tale of Joel and Clementine in the film Eternal Sunshine of the Spotless Mind shows the director Michael Gondry’s ability to withhold the events of a unique romance and shape it into a genre of Art house through its representations and languages. Michael Gondry’s Eternal Sunshine of the Spotless Mind was released on March the 19th 2004 in North America with a production budget of $20 million and grossed over US $70 million worldwide. The title is taken from the poem Eloisa to Abelard by Alexander Pope, the story of a tragic love affair, where forgetfulness became the star's only comfort.The storyline basis begins with Joel suffering with a heavy break-up with Clementine, a dysfunctional free spirit who decides she wants to erase every memory of her and Joel together. When Joel learns this, he makes his way to the memory erasing company Lacuna Inc.  ® and has the procedure done on himself. As he undergoes the process, he realises he wants to keep his recollections of Clementine and subconsciously avoids the erasure of Clementine from his memory.Typical Hollywood films are limited in their use of camera angles to suit the scene, genre, and storyline, whereas Art house films are unrestricted with plenty of variety of angles, shots, and scene layouts. Gondry filmed in a near-documentary style, giving a large range of camera angles. In the scene where Joel is under the table, in discussion of Joel and Michael Gondry, the table was set up to be hei ghted differently, and furniture was made larger towards the back of the set to give the effect that Joel was miniature.The director chose to make the film in a non-chronological order, with many of the more imaginative sequences being set deep in Joel's mind, as he invades his own memories to keep them from slipping away. Other effects used were in-camera tricks of the eye and lense of the camera used. According to the end credits, Eternal Sunshine of the Spotless Mind was filmed in and around Brooklyn, Manhattan, Montauk, Mount Vernon, Wainscott, and Yonkers, New York and also in Bayonne and West Orange in New Jersey.The unusual layout of the scenes were arbitrarily set in a way which confuses the viewer and puzzles their mindset on the events occurring throughout the movie. Art house Cinema is a genre in which specific events occur without reason throughout the many films of Art house, and in which are never explained throughout the entire film. The symbolism Gondry has created t hroughout the film would not usually relate to the conventional Hollywood films. Within most Hollywood films, scenes are set to suit to the stereotypical genre. Eternal Sunshine of the Spotless Mind uses many scenes with critical symbolism, such as the use of sand.The use of sand throughout the erasure of Joel’s memories of Clementine reflects upon the Storyline as its constant use of sand in the scenes symbolise Joel’s memories of Clementine are literally slipping through his mind just as sand slips through an hour glass. Another important use of recognised symbolism was throughout the entire subconscious mind of Joel, in which Clementine’s hair was the colour set of the season. For example, throughout the memories of summer, Clementine’s hair was Tangerine and brightly coloured, as summer is bright, and the scene appears to have a lot of brightness.Throughout the genre of typical Hollywood films, the scenes would not appeal as much and have such recogni sable symbolism, as Art house Cinema’s genre permits to give as much symbolism to the audience as possible, just like an art painting, there must be symbolism to the painting or it will not have its own individual theme. Usually an Art house film would be completely not recommended for children, most art house films are rated MA 15+ and also the scenario would completely be misunderstood, in the sense that they would not grasp any of the concepts, symbolism, which all forms the understand of an Art house film.Considering Eternal Sunshine of the Spotless Mind is an MA15+ (R 18+ USA) the viewing is for the eyes of young adolescents in which whether their maturity level will provide meaning and understanding of the film. For the viewer’s attention to be grabbed, they must be pulled in by the unsolved mysteries which the film usually withholds, for example, why a certain event occurred, why a specific scene was in there. As Art house films usually structure their design in peculiar ways, they don’t rarely expose the mystery, and questions pondering in the minds of the audience unlike the typical, large marketed, Hollywood films.Art house films generate their storylines fictionally, and usually surreal, with writers who have a vast imagination. Art house is the epitome of rule breaking, fantasy and fictional characters. The audience views a style that not only frees the limits of a story line, but manipulates and shapes the minds of the audience to be captured in the film. The director, Michael Gondry designed Eternal Sunshine of the Spotless Mind through obscure and surreal techniques, and undeniably provides an example of an Art House film. The film exhibits representations and languages that all form appropriately into the genre of Art house. BIBLIOGRAPHY ttp://en. wikipedia. org/wiki/Art_film – What is art house films, founder of art house, beginner etc. http://en. wikipedia. org/wiki/Eternal_Sunshine_of_the_Spotless_Mind#Film_settin g_and_locations – Release, gross http://www. filmeducation. org/pdf/film/EternalSunshine. pdf – Technology used, Budget for movie & estimated budget http://hollywoodjesus. com/eternal_sunshine. htm – Symbolism http://alisonsdirectorstudy. weebly. com/1/post/2010/03/symbolism-in-eternal-sunshine-of-the-spotless-mind. html – Symbolism http://www. imdb. com/title/tt0338013/ – Rating http://hhsdrama. com/documents/LectureEternalSunshine. pdf – basic research Eternal Sunshine of the Spotless Mind The movie â€Å"Eternal Sunshine of the Spotless Mind†is the story of a guy, Joel, who discovers that his long-time girlfriend, Clementine, has undergone a psychiatrist's experimental procedure in which all of her memory of Joel is removed, after the couple has tried for years to get their relationship working right. Frustrated by the idea of still being in love with a woman who doesn't remember their time together, Joel agrees to do the procedure also, to erase his memories of Clementine. The movie takes place mostly in Joel's mind, which follow his memories of Clementine backwards in time as each recent memory is replaced, and the process then goes on to the previous one and then erased. Once the process starts, Joel realizes he doesn't really want to forget Clementine, so he starts sneaking her away into parts of his memory where she don't belong that changes other things about his memories also. â€Å"Eternal Sunshine of the Spotless Mind†is dealing with the ideas of ownership, truth, time, and presence. For example ownership is represented of having the memory of the one person, truth is shown through spirituality, time is shown by the existence of their memories, and presence is brought out through Joel’s mind of Clementine. The character who is most present in their life is Clementine because she is being present, occurring, and existing in Joel’s mind. The character that is most aware of time is Joel because of the existence and events of Clementine. The central theme of â€Å"Eternal Sunshine of the Spotless Mind†is unavoidable romance, but with a difference. The love itself, when it’s finally won, isn’t appealing. It’s not even likely to last, but being in love is the only way these characters feel alive and no void in their brains can get over that. The statement of â€Å"Eternal Sunshine of the Spotless mind†is time because of the events in the past, present, an future of Joel and Clementine’s memories, but also willingness to skip across the memories of forgetting.
Saturday, November 9, 2019
Compare & Contrast Russian Serfdom Essay
In the dark ages of 1450 to 1750, a devastating time period, Russian slavery & Caribbean slavery became popular. Although Russian serfdom & Caribbean slavery are similar in regard to how they were punished, the laborious work, & the little rights they received. They’re different in regard to their location, ways in which they’re owned & their payment for work. To start, the three similarities between Russian serfdom & Caribbean slavery are: the ways the slaves were punished, the laborious work, & the little rights they received. Both Russian slaves & Caribbean slaves were punished the same way, corporal punishment. Slaves in both regions were whipped & beaten. Rougher means of punishment was also implemented, such as starvation, sexual abuse, & hanging. Slaves would face this punishment when acting out, such as trying to flee, or back talking the master or landowner. Sometimes, the slave was punished for small things such as: not eating or answering questions fast enough. The laborious work was similar as well, both types of slaves worked long hours in fields or in factories. Typically 18 hours of work or from sun rise to sun set. Both Caribbean slaves & Russian slaves were free farmers. They planted, grew, & harvested all different things, typically cotton & sugar. These slaves had little to no rights. As mentioned above, they were constantly beaten, not respected, & had no freedom whatsoever. They often went days at a time not eating then had to work hard in the fields, but when they’d try to take a break, they would be whipped. Three differences between Russian serfdom & Caribbean slavery are: their location, ways in which they were owned, & their payment for work. Russian slaves hailed from Europe, particularly Russia while Caribbean slaves hailed from islands between the Gulf of Mexico and the Atlantic Ocean, particularly the Bahamas, Puerto Rico, & Cuba. While both produced similar products, they were in totally different regions of the world. They ways in which Russian & Caribbean slaves were different in the sense that Russian slavery was like Russian serfdom. Russian serfdom is based on land, & whoever bought the plot was the slave’s master while Caribbean slavery was being owned by a master, who chooses & buys the slave. Another difference in Russian slavery & Caribbean slavery is the payment the slaves were awarded with for their work. Russian slaves were granted the protection from invaders, due to the master owning the land. Typically masters were either rich, royal or both, granting them the ability to have people guard their land. While Caribbean slaves were rewarded pretty much nothing other than being able to have one third of whatever crop they grew & harvested. They were not paid nor granted protection. Based on analysis, Russian & Caribbean slavery are similar & different due to what needed to be produced. Their differences are due to the way they were owned & amount of protection. Caribbean slaves produced sugar as did Russian slaves, but Caribbean sugar seemed to be more popular & was often exported because of the region of the Caribbean. Rich fertile soil & good growing conditions needed to have workers that were chosen for the hard work, while Russian slaves producing a little bit of everything needed versatile workers that could do a little bit of everything. This leads to protection, everyone in the Caribbean was trying to produce sugar, and the masters didn’t feel the need to have protection of the slaves, because all of the other slaves owned by other masters were busy doing the same thing. Meanwhile in Russia, the master of the land felt the need to protect their versatile workers & their crops. The reason for the similarity in the products they produce was oddly region. The fact that both Russia & the Caribbean slaves were able to produce the same products was due to the fact that both regions had very fertile soil, & good weather conditions during certain times of the year.
Thursday, November 7, 2019
Blooms Taxonomy - Application Category and Examples
Blooms Taxonomy s Bloom’s Taxonomy was developed by educational theorist Benjamin Bloom in the 1950s. The taxonomy, or levels of learning, identify different domains of learning including: cognitive (knowledge), affective (attitudes), and psychomotor (skills). Application Category Description The application level is where the student moves beyond basic comprehension in order to begin to apply what they have learned. Students are expected to use concepts or tools they have learned in new situations in order to show that they can use what they have learned in increasingly complex ways The use of Blooms Taxonomy in planning can help to move students through the different levels of cognitive development. When planning learning outcomes, teachers should reflect on the different levels of learning. Learning increases when students are introduced to course concepts and then given opportunities to practice applying them. When students apply an abstract idea to a concrete situation to solve a problem or relate it to prior experience, they are showing their level of proficiency at this level. To make sure that students show they can apply what they learn, teachers should: Provide opportunities for the student to use ideas, theories, or problem-solving techniques and apply them to new situations. Review the student’s work to ensure that he/she is using problem-solving techniques independently. Provide questions that require the student to define and solve problems. Key Verbs in the Application Category apply. build, calculate, change, choose, classify, construct, complete, demonstrate, develop, examine, illustrate, interpret, interview, make, make use of, manipulate, modify, organize, experiment with, plan, produce, select, show, solve, translate, utilize, model, use. Examples of Question Stems for the Application Category These question stems will help teachers develop assessments that allow students to solve problems in situations by applying acquired knowledge, facts, techniques, and rules, perhaps in a different way. How would you make use of ____?How does ____ apply to ____?How would you modify ____?What approach would you use to†¦?Could this have happened in...?Under what conditions would you ____?How could you apply what you have read to construct ____?Do you know another instance where...?Can you group by characteristics such as...?Identify the results if ____?Why does ____ work?What questions would you ask for...?How would you use the facts to investigate ____?Using what you know, how would you design ____?Utilize ____ to ____.Illustrate a way to ____.What elements would you use to change†¦?Is there a way to demonstrate ____?What questions would you ask during ________?Predict what would happen if ____?How would you organize _______ to show†¦?What would result if ____?Is there another way you could plan to†¦?What facts would you select to show†¦?Would this information be useful if you had...?Can you apply the method used to some experience of your own...?Show me a wa y to organize ____.Can you make use of the facts to†¦? Using what you have learned, how would you solve ____?What factors would you change if...? From the information given, can you develop a set of instructions about...?How would you solve ___ using what you’ve learned†¦?How would you show your understanding of†¦?What examples can you find to†¦?How would you apply what you learned to develop†¦? Examples of Assessments That Are Based onthe Application Level of Bloom’s Taxonomy The category of application is the third level of the Bloom’s taxonomy pyramid. Because it is just above the comprehension level, many teachers use the level of application in performance-based activities such as those listed below. Make a storyboard for a film on a book you are reading.Create a script from the book you are reading now; act out a part of the story.Plan a party that one of the main characters would enjoy attending: plan the menu, and activities or games you want to have at the party.Create a scenario in which a character in the story reacts to a problem in your school; write about how he or she would handle the situation differently.Reimagine the characters in a story as a human, animal, or thing.Teleport (space travel) the main character to a new setting.(Re)write lyrics to a ballad for a story you are reading.Construct a model to demonstrate how it will work.Create a diorama to illustrate an important event.Make a yearbook entry for a character you are studying.Stage a tableau of a famous event.Invite famous people to an imaginary dinner and create the seating plan.Make up a board game using the ideas from the study area.Design a market strategy for a character doll. Create a brochure for a country. Write a textbook about... for others.
Monday, November 4, 2019
12 Hour Shifts in Nursing
7 October 2011 Effects on Nurses Working Long Hours Patients in a hospital and/or healthcare facilities have to be cared for all day and all night, everyday of the week by nurses. The usual way to fulfill this need is to divide up the day into three 8-hour shifts. Different shifts have been put into place to help improve nurse satisfaction, decrease the nursing shortage and save the hospital money. The 24-hour day is made up of two 12-hour shifts; 12 hours in the day and 12 hours at night. There has been quite an ongoing debate over the years regarding this issue of nurses working over 8 hours in a single day. Many people, such as hospital nursing administrators, have reason to believe that working long hour shifts causes more errors in the workplace due to fatigue and irregular sleep schedules. Along with these reasons and other beliefs, 12-hour shifts in nursing should be revoked. The risks outweigh the benefits for extended hour shifts in hospitals and/or healthcare facilities, for both the patients and nurses. Nurses who work 12 or more hours in a single shift put at risk the health of themselves along with the health of the patients who they are treating. Working extended shifts causes fatigue, stress and lack of productivity. Errors are most common in nurses who are fatigued from working long and grueling hours. It is estimated 1. 3 million health care errors occur each year and of those errors 48,000 to 98,000 result in patient deaths. Many of these errors lead to malpractice suits and thousands of dollars lost (Keller, 497). This proves that working long hours in a health care environment will make nurses more prone to making error that may lead to patient death. Patient death is what the hospital and faculty members are trying to avoid, revoking long hour shifts seems like a proper way to start. As for the health of the nurse, nurses who work long hours are affecting their health in many ways. Some health problems that may occur in nurses are sleep problems, listlessness, and unable to think clearly. According to The American Heart Association, shift workers are inclined to drink more caffeinated beverages such as, coffee and energy drinks, smoke, and exercise less often. Along with these problems, working shifts and extended hours interfere with the body’s natural circadian rhythm, especially if working night shift. Human beings are designed to work during the daylight, not at night. â€Å"Symptoms of fatigue can include muscle weakness, lethargy, inability to think clearly or concentrate, listlessness, decreased cognitive function, anxiety, and exhaustion†(Keller, 499). This would not be acceptable for the high demands of nursing. Nurses need to be able to think clearly and stay sharp to make flash decisions incase the patients health rapidly decreases. If they are tired, they may lose this capability. Nurses also have to be able to work in high-pressure situations. If anxiety were a symptom of fatigue, this would jeopardize both the nurses and the patients. The nurse may lose her job for working while fatigued, and the patient may lose their life for not having proper care. Todays nurses would most likely oppose this argument. Most of todays nurses work long 12-hour shifts and favor them than five eight-hour shifts. They prefer working three 12-hour shifts, and then having four days off in a week. Nurses who work this shift can take a couple vacation days or sick days and be off for weeks at a time. They believe that working these long hour shifts do not affect their ability to care for patients, because they can drink coffee or soda and can take a nap on their lunch breaks. This argument may seem plausible, but reality is that these are only temporary fixes and may feel even more exhausted than before. In addition, during the four days they have off, they may feel weak and dazed so they will not be able to work a second part-time job if wanted or be with their loved-ones. After working that many hours in such a short period of time, they would need those four days off to compensate for the hard work they just endured. Health care administrators argue that having only two shifts a day (day and night) will help improve patient care because there would only be two nurses who would take care of a patient during a 24-hour shift. But still, it takes more hired nurses to fill a weeks schedule to accommodate each 12 hour shift is covered because a nurse can only work so many hours in a week. Annette Richardson claims that nurses who work extended hour shifts will be less productive during the last 2 to 3 hours of their shift. Signs of nurses being unproductive are; if he/she is taking a longer time to be with a patient than necessary, not completing patient charts and not being thorough on reports (Carson, 830). Nursing administration is there to help make patients and nurses happy and healthy. Health care administration wants the most work productivity as possible, and with having the last 3 hours of a nurses shift being unproductive will diminish that goal. Studies have shown that the most productive work schedule is working an eight-hour shift because it has the least number of errors due to workers fatigue and exhaustion. Nurses who also work long hour shifts may experience work ‘burnout’. A Burnout is a form of chronic stress related to ones job. Burnout occur most frequently in nurses who work long hours in high stress areas, such as critical care, oncology, or burn units. Symptoms of burnouts include fatigue, frequent colds, headaches, and insomnia. Mental symptoms may include decreased ability to solve problems and unwillingness to face problems and change. Nurses who suffer from burnout may quit their job or change jobs outside of the nursing profession. This causes shortages, which is currently a big issue in todays world. Not enough people are interested in the nursing career because of the high burnout rate. Linda Wilson was burning out because she worked the 3pm to 11pm shift in the critical care unit. The hospital was understaffed and had a lot of overtime. She barely got five hours a sleep a night (Ellis, 599). This proves that working too many extended hours a week with not enough sleep will cause burnout that leads to lost jobs. Lost jobs makes the shortage of nurses even higher and affecting patient care by not having enough nurses necessary to provide proper care and support to their patient during their stay. Overall, long hour shifts in nursing may have its pluses such as, a four-day weekend to be home with their loved-ones, but it also has its negative effects. Extended shifts may causes nurses to make errors while working from a lack of sleep and fatigue. This may end up in patient death or malpractice, which is the opposite of what nurses, and administrators are there to do. 12-hour days will eventually cause harm to him/herself because our bodies are not meant to work long and grueling hours because fatigue disrupts their ability to think clearly and quickly and may cause stress. With all of these going against them, they might get burned out and decide to quit or change jobs. An abundance of burnouts will create a larger nursing shortage than there already is, making the whole situation worse. I believe working 8-hours a day with three total shifts to make up a 24 hour day is the best way for both the nurses and the patients sake. It will reduce the amount of errors made do to fatigue and it will increase productivity in the workplace because nurses would not be affected by exhaustion. Works Cited
Saturday, November 2, 2019
Elementary Reading Article Example | Topics and Well Written Essays - 500 words
Elementary Reading - Article Example Three articles discuss this matter extensively. The first one is Susanne Lapps article entitled â€Å"Literacy and the English Language Learner,†which discusses different behaviors of English Language Learners (ELLs) inside the classroom. The second one is the article by Karen Cadiero-Kaplan, entitled â€Å"Literacy Ideologies: Critically Engaging the Language Arts Curriculum,†which discusses how, for whom, and for what purposes literacy is defined. The third article is written by Rebecca Wheeler and R. Swords and is entitled â€Å"Codeswitching: Tools of Language and Culture Transform the Dialectally Diverse Classroom†. It discusses the best way to teach Standard English to ELLs for classroom use without disregarding the fact that these individuals have a language that is correct in their own right. It is ironic how the world seems to clamor for diversity, yet fails to adapt to it in the most basic classroom setup --- interaction between teachers and students. These two images above directly show how respect for diversity should be supported. Classrooms nowadays are becoming more and more culturally diverse, thus, the need for a greater weight to be placed on a students individuality and background. The common points among the articles stressed in these images are: To answer these common points stated in the articles, it is good to understand that modifying classroom instruction and lecture content and style is essential in ensuring that native speakers, ELLs, and those that come in between, are provided with fair range of classroom experience that would benefit everyone (Lapp, 2010). Additionally, background of every student should be taken into consideration because it is possible that what is learning for Native American students may be different from what is learning for those of, for example, Arab immigrants. It is good to understand that literacy is set within the political boundaries of
Subscribe to:
Posts (Atom)