Saturday, November 30, 2019
Kyle Swanson Essays - English-language Films,
Kyle Swanson English 99 1/1/99 New York I know of a interesting place where people flock to in hope of success. I on the other hand have been to this place twice as a tourist. People call it the big apple or the city that never sleeps. It's home to Wall Street and the world champion Yankee's. This place is called New York. I go to New York annually to see Jake a friend of mine who lives there. He is my best friend and went into the Air Force two years ago and ended up in New York. It's hard to raise enough money to get to New York and still have enough money to go to school, but I manage. New York is strange, peculiar, and mysterious all in one. If you drive a vehicle in New York you better be ready to spend some money. To cross just one of the many bridges you must pay a toll of about six dollars. To park your car anywhere in downtown New York for a day, it'll cost you around twenty two bucks on the average. Also, just driving downtown can be hazardous for you and your car. It's scary to see taxi cabs with grill bars all the way around the vehicle, and to see paint spots on it and dents where they have hit some one. The neat thing about driving in New York is that when you honk your cars horn everybody does the same with theirs. It makes a car symphony played through out the streets. A good place to go to see what New York is really like is Central Park. It's so fascinating to watch what people do to make a buck. I saw a performance where two guys where performing a mime act for money. At the end of their routine people threw them money, and then they moved to another location in the park and did the same routine for a different crowd. People where carrying around briefcases full of fake fossil watches trying to sucker people into buying them. Another person was trying to sell stolen cell phones to people who didn't know any better. Basically these people were trying to make it in New York the wrong way. Jake and I visited the Sears Towers, and it's amazing how tall they are. From the bottom looking up it looks as if the skyscrapers are rocking from side to side. Looking from the top at the small world below was something else! I thought New York was big, but from up there it looked so small. I was planning on seeing the Statue of Liberty, but we missed the boat that would have taken us there. I recommend that if you ever visited New York find out when the boat launches are to the Statue. I plan on seeing it next year.
Tuesday, November 26, 2019
Public Relations Essay Example
Public Relations Essay Example Public Relations Essay Public Relations Essay Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option, elaborated with reference to the job profile, personality traits required, the courses and training involved, premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. PROs ensures internal cohesion in the company by maintaining a clear communications network between the management and employees. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. Public relations as a separate career option has came into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. Public image is important to all organisations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organisation. In terms of career opportunities, Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc. Personality Traits | | | | | One must have excellent communication skills, both spoken and written so has to express thoughts clearly and simply. An effective personality and the ability to get along with a wide range of people both inside and outside an organisation is necessary. Must be polite always as he has to work under pressure or provocation. An organising ability is required too, as one may have to organise press conferences, lectures, exhibitions and events. Must have self-confidence and farsightedness. He must be able to understand human psychology and take decisions apt to the situation. Analytical skills are required to interpret research information and plan activity. Personal factor 1. The PR personnel must have an analytical mind, farsightedness and the ability to handle crises. The job demands an alert mind for planning, defence and guarding the image of the firm, person or product. . A good command over language is required for preparing news releases, leaflets, reports, articles and effective oral communication skills to make press briefings, hold meetings, conferences and presentations. 3. Good organisational skills and the ability to handle a number of tasks simultaneously. Ability to appreciate suggestions from others is essential for effective functioning. 4. Resilience, a good sense of humour, patience and diplomacy are assets for PR professionals Courses/Training | | | | | Bachelors degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field. There are diploma as well as post graduate diploma courses in Public relations. Duration of most the courses is of one year. Apart from this there are also short term certificate courses. Most training programmes in Advertising also includes public relations. Some institutes have entrance exams while others prefer admission on merit basis. These courses mainly cover areas like public relations principles and techniques, public relations management and administration, including organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related items, visual communications, including desktop publishing and computer graphics, and research, emphasizing social science research and survey design and implementation. Public Relations courses 1. Course In Advertising Public Relations 2. Course In Basic Public Relations 3. Course In Basic Image Management 4. Degree Course In Public Relations 5. Diploma In Public Relations 6. Diploma In Communication, Journalism and Public Relations 7. Masters Degree In Journalism And Public Relations 8. Post Graduate Diploma In Journalism, Public Relations And Advertising 9. Post Graduate Diploma In Public Relations 10. Post Graduate Diploma In Public Relations And Advertising 11. Programme In Image Management |Placements And Prospects | | | | | Placements: Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. Nowadays they can find work even with individuals like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can do the work for them so as to have a image in front of general public. Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. One can start with a salary of Rs 3,000 to Rs 6,000 a month, depending on the kind of organisation that one joins. Prospects: Public relations officers have to work within and outside the organisation. Within the concern they have to conduct management-employee meets, to inform organisations policies, activities and accomplishments. Outside he has to liaison with government departments, trade unions, press etc whose cooperation is required for the smooth functioning, and also have to manage complaints from the consumers, organise events like fairs, exhibitions etc. The work involves keeping management aware of public attitudes and concerns of the many groups and organizations with which they must deal. In addition, public relations departments employ public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries. Another important area of work in this field is to create public identity or an image for public figures like political parties, models and film stars. It include advising them on every aspect of personality, including dress code, behavior, statement given in press, public appearances etc. Lobbying, a new field in this career, involves bringing about the passage of laws favorable to the special interest group they represent like a company, industries, government etc. It is a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. This is an interesting area of work in public relation. Career Guidance Public Relations Courtesy: [pic] www. indicareer. com
Friday, November 22, 2019
How to Use the Particles O and No in Japanese
How to Use the Particles O and No in Japanese A particle is a word that shows the relationship of a word, a phrase, or a clause, to the rest of the sentence. The Japanese particles o and no are commonly used and have many functions depending on how it is used it a sentence. Read on for an explanation of these different usages. The Particle "O" The particle o is always written as ã‚’ not ã Å . "O": Direct Object Marker When o is placed after a noun, that indicates that the noun is the direct object. Below are a sentence examples of the o particle being used as a direct object marker. Kinou eiga o mimashita. æ˜ ¨Ã¦â€" ¥Ã¦Ëœ 熻ã‚’è ¦â€¹Ã£ ¾Ã£ â€"㠟。- I watched the movie yesterday.Kutsu o kaimashita. é ´Ã£â€šâ€™Ã¨ ² ·Ã£ „㠾ã â€"㠟。- I bought shoes.Chichi wa maiasa Koohii o nomimasu. çˆ ¶Ã£ ¯Ã¦ ¯Å½Ã¦Å" ã‚ ³Ã£Æ' ¼Ã£Æ'’ãÆ' ¼Ã£â€šâ€™Ã© £ ²Ã£ ¿Ã£ ¾Ã£ ™ã€‚- My father has coffee every morning. While o marks the direct object, some English verbs used in Japanese take the particle ga instead of o. There are not many of these verbs, but here are some examples. hoshii æ ¬ ²Ã£ â€"ã „ - to wantsuki Ã¥ ¥ ½Ã£ - to likekirai Ã¥ «Å'ã „ - to dislikekikoeru è žã “ã ˆã‚‹ - to be able to hearmieru è ¦â€¹Ã£ ˆã‚‹ - to be able to seewakaru 分ã ‹ã‚‹ - to understand "O": Route of Motion Verbs such as walk, run, pass, turn, drive and go through using the particle o to indicate the route that the movement follows. Here are sentence examples of o used to indicate the route of motion. Basu wa toshokan no mae o toorimasu. ãÆ' ã‚ ¹Ã£ ¯Ã¥â€º ³Ã¦â€º ¸Ã© ¤ ¨Ã£ ®Ã¥â€° を通り㠾㠙。- The bus passes in front of the library.Tsugi no kado o magatte kudasai. æ ¬ ¡Ã£ ®Ã¨ §â€™Ã£â€šâ€™Ã¦â€º ²Ã£ Å'㠣㠦ã ã ã •ã „。- Please turn the next corner.Dono michi o tootte kuukou ni ikimasu ka. 㠩㠮é “を通㠣㠦ç © ºÃ¦ ¸ ¯Ã£ «Ã¨ ¡Å'ã 㠾㠙㠋。- Which road do you take to get to the airport? "O": Point of Departure Verbs such as to leave, come out, or get off take the particle o to mark the place from which one gets off or leaves. The following are sample sentences of the o particle used to indicate a point of departure. Hachi-ji ni ie o demasu. å… «Ã¦â„¢â€šÃ£ «Ã¥ ® ¶Ã£â€šâ€™Ã¥â€¡ ºÃ£ ¾Ã£ ™ã€‚- I leave home at eight oclock.Kyonen koukou o sotsugyou shimashita. åŽ »Ã¥ ¹ ´Ã© «ËœÃ¦ ¡Ã£â€šâ€™Ã¥ ’æ ¥ ã â€"㠾ã â€"㠟。- I graduated from high school last year.Asu Tokyo o tatte pari ni ikimasu. 明æâ€" ¥Ã¦ ±Ã¤ º ¬Ã£â€šâ€™Ã§â„¢ ºÃ£ £Ã£ ¦Ã£Æ'‘ãÆ' ªÃ£ «Ã¨ ¡Å'ã 㠾㠙。 - I’m leaving Tokyo for Paris tomorrow. "O": Specific Occupation or Position In this case, the particle o indicates a specific occupation or position, which is usually followed by ~shiteiru or ~shiteimasu. See the following sentences for examples. Tomoko no otousan wa bengoshi o shiteiru. æ™ ºÃ¥ 㠮ã Šçˆ ¶Ã£ •ã‚“㠯å ¼ è ·Ã¥ £ «Ã£â€šâ€™Ã£ â€"㠦ã „る。 - Tomokos father is a lawyer.Watashi no ane wa kangofu o shiteimasu. ç § 㠮å §â€°Ã£ ¯Ã§Å"‹è ·Ã¥ © ¦Ã£â€šâ€™Ã£ â€"㠦ã „㠾㠙。 - My sister is a nurse. The Particle "No" The particle no is written out as 㠮. "No": Possessive Marker No indicates ownership or attribution. It is similar to the English apostrophe s (s). These sample sentences show how the no particle is used as a possessive marker. Kore wa watashi no hon desu. ã “ã‚Å'㠯ç § 㠮æÅ" ¬Ã£ §Ã£ ™ã€‚- This is my book.Watashi no ane wa Tokyo ni sunde imasu. ç § 㠮å §â€°Ã£ ¯Ã¦ ±Ã¤ º ¬Ã£ «Ã¤ ½ ん㠧ã „㠾㠙。- My sister lives in Tokyo.Watashi no kaban no nakani kagi ga arimasu. ç § 㠮㠋㠰ん㠮ä ¸ 㠫é µÃ£ Å'㠂り㠾㠙。- There is a key in my bag. Note that the final noun can be omitted if it is clear to both speaker and listener. For example: Are wa watashi no (kuruma) desu. ã ‚ã‚Å'㠯ç § ã ®(è »Å )㠧㠙。- That is mine (my car). "No": Indicating Position or Location To indicate the relative location of the first noun in a sentence, the no particle is used. Take these phrases for instance: tsukue no ue æÅ" ºÃ£ ®Ã¤ ¸Å - on the deskisu no shita 㠄㠙㠮ä ¸â€¹ - under the chairgakkou o tonari Ã¥ ¦Ã¦ ¡Ã£ ®Ã©Å¡ £ - next to the schoolkouen no mae - å… ¬Ã¥Å"’㠮å‰ - in front of the parkwatashi no ushiro ç § 㠮å ¾Å'ã‚ - behind me "No": Noun Modification The noun before no modifies the noun after no. This usage is similar to the possessive, but it is seen more with compound nouns or noun phrases. The following sentences show how the no particle can be used to modify a noun. Nihongo no jugyou wa tanoshii desu. æâ€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£ ®Ã¦Å½Ë†Ã¦ ¥ 㠯æ ¥ ½Ã£ â€"㠄㠧㠙。- The Japanese class is interesting.Bijutsu no hon o sagashite imasu. ç ¾Å½Ã¨ ¡â€œÃ£ ®Ã¦Å" ¬Ã£â€šâ€™Ã¦Å½ ¢Ã£ â€"㠦ã „㠾㠙。- I am looking for a book on fine arts. No as a noun modifier can be used many times in one sentence. In this usage, the order of nouns in Japanese is the reverse of English. The normal Japanese order is from large to small, or general to specific. Osaka daigaku no nihongo no sensei Ã¥ ¤ §Ã©Ëœ ªÃ¥ ¤ §Ã¥ ¦Ã£ ®Ã¦â€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£ ®Ã¥â€¦Ë†Ã§â€Å¸ - a teacher of Japanese at Osaka universityyooroppa no kuni no namae ãÆ' ¨Ã£Æ' ¼Ã£Æ' ãÆ'Æ'ãÆ'‘㠮å› ½Ã£ ®Ã¥ å‰ - the names of the countries in Europe "No": Apposition The no particle can also show that the first noun is in apposition to the second noun. For instance: Tomodachi no Keiko-san desu. Ã¥ ‹é â€Ã£ ®Ã¦ µÃ¥ 㠕ん㠧㠙。- This is my friend, Keiko.Bengoshi no Tanaka-san wa itsumo isogashisou da. Ã¥ ¼ è ·Ã¥ £ «Ã£ ®Ã§â€ °Ã¤ ¸ 㠕ん㠯ã „㠤ã‚‚å ¿â„¢Ã£ â€"ã ã †ã 。 - The lawyer, Mr. Tanaka seems to be busy all the time.Ano hachijussai no obaasan wa ki ga wakai. 㠂㠮å… «Ã¥ æ ³Ã£ ®Ã£ Šã °Ã£ ‚㠕ん㠯æ °â€"ã Å'è‹ ¥Ã£ „。 - That eighty-year-old woman has a youthful spirit. "No": Sentence Ending Particle No is also used at the end of a sentence. Read up on ​sentence ending particles to learn about the usage.
Wednesday, November 20, 2019
Terrorism Essay Example | Topics and Well Written Essays - 250 words - 10
Terrorism - Essay Example They therefore result to terrorism as a fight back mechanism and to destabilize the government. Some also want to loot the national resources and this cannot be done in a stable country. They therefore strike then when the chaos ensue they loot and defraud the government. Yungher identifies a number of goals that terrorists want to achieve with their activities. They include political motives. Since a certain group is not satisfied with the government that is ruling they result to terrorism to destabilize it. Economic reasons. This is evident mainly in the ocean where ships are taken and a ransom required to flee them. This has been one of the major ways of getting an income from the terrorists. Another goal is to intimidate a certain group of people. This is done in regions where they want to dominate. Religious terrorism is also common and religious intolerance has facilitated the rise in terrorist activities across the world. The major component is fear. A certain group feels insecure that they result to terrorism to feel secure. The other one is violence. After being attacked, certain people result to terrorism as the way of fighting back. Violence is a major component of terrorism and many terror attacks are depicted by the violence involved. Religion. Religion has played a key role in shaping terrorism. Religious intolerance has been seen as a major reason in boosting terror activities. Civilian targets. Many terrorists will attack the civilians as a way o passing their message. A good example is the September 2001 attack in the US. Terrorists use the social media to execute their terror activities. From my opinion, the social media is a good choice due to the large number of people that they are able to reach. The anonymity that is guaranteed by the social media is also needed. Propaganda has been used as a tool for long in various mischiefs and so many terrorists use it to intimidate their target. They therefore use it to claim
Tuesday, November 19, 2019
Book review <screwtape letter> Essay Example | Topics and Well Written Essays - 250 words
Book review - Essay Example The letters focus on the various ways that a newly converted Christian branded "Patient" can be tempted. The objective of these letters is to teach Wormood how to secure "Patients" eternal condemnation. C.S. Lewis, the author, tries to explain the spiritual struggles faced by a Christians in their efforts to overcome the forces of sin. The author refers to God as the ‘enemy’ and refers to Satan, as ‘father’ in some parts of the book. This adds a nice twist to the book from a literacy point of view and it brings out undisputable creativity but as a Christian, this is uncomfortable and to some extent unacceptable. Nonetheless, the book inspires the readers to think deeply about God’s character, something that is often overlooked. The book also brings to life the reality of heaven and hell. The book urges Christians to be on the lookout as the devil is always hunting for "recruits" to help him accomplish his mission of pulling people from God. Lastly, the book reminds us that God is very loving and merciful thus he will always guard those who remain faithful to him. However as much as God is keen to draw humankind to him, the book reminds us that unless we choose to follow him, we will not be among those who will go to heaven. This piece call upon everyone to chose between the path to heaven and the one that leads to hell, but also gives the reader an idea of the consequences for each decision. This book is ideal for anyone who is interested in learning more about leading a Christian life. It helps one view temptation from a different perspective hence making it easier to avoid falling into the trap. Unlike so many other Christian books that are informative but plain, The Screwtape Letters is an interesting and highly enlightening
Saturday, November 16, 2019
Business Model of Nike Essay Example for Free
Business Model of Nike Essay Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knights automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, I told Tom Brokaw that I was the first. I dont care what all the billionaires say. Bill Bower man ma de the first pair of shoes for me. People dont believe me. In fact, I didnt like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make them from the waffle iron, and they were mine. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology Air, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nikes primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nikes first Just Do It advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to Lets do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building Wo rld Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike Air Jordan 20 generations. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Incs quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organizations own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athletes foot wear and other sports items. As we know every organization has its R D department .The R D department of Nike is playing a vital role because of its innovations in foot wear how the consumers can feel comfort by wearing their shoes and the quality thats the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they dont make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own RD center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Woods a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance, product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an RD unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.†The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like Niketown so that it can sell there. Its famous Swoosh is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own retailer in Nike To wn. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nikes market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nikes suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nikes hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla†marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.
Thursday, November 14, 2019
Claire Morgan :: English Literature
‘The Signalman’ and ‘The Black Cat’ Mystery Stories. In my opinion the most important thing to make a good mystery story is suspense. The writer should have the reader wanting to read on and asking questions right from the start. The description of the setting and characters are vital to the mystery. It gives the reader the emotions to really understand the atmosphere of the story. I don’t think the atmosphere needs to be really obscured but some bizarre features are needed to get an eerie and suspicious feeling. A twist in the end throws the reader’s prediction off course, and brings the mystery together. The clues should be laid out subtlety in the story so at the end the reader can see what they missed as they were reading. If questions are left unanswered at the end of the story it keeps the readers thinking so they can imagine what happens. A death makes the story more tragic and far fetched yet realistic making the person wearier of what is going on. Being written in the first person makes the story feel more personal and emotional so the reader feels like they are actually in the story. Dialogue also adds to this affect. Having the words of a person gives you a better idea of their personality. I have recently studied ‘The Signalman’ written by Charles Dickens and ‘The Black Cat’ by William Wintel. They were both written in the 19th century. ‘The Signalman’ is a mystery story about a man getting involved with a signalman. As he first calls down to the signalman, he becomes part of the nightmare. The writer plays the part of the detective as the story is written in the first person. He starts off as just a passer by, but notices the strange, lonely man. He decides to go down and speak with the signalman when he realises he will be here again. He soon becomes very involved with the problems of the signalman. After the man told the narrator about his sightings the narrator tries to find explanations of the delusions. However the next evening he returns to find out that he was wrong. At first, he thinks he is seeing the exact same ghost that the signalman claimed to have seen, but he soon realised that this was not. When he reached the bottom of the cutting he was confronted by the dead body of the signalman. As he watched while the evidence of the accident was gathered the words of the driver echoed through his head. He had heard these words before. The signalman had told him them the previous
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